 | International Marketing Channels
What you should learn from Chapter 14:-
The variety of distribution channels and how they affect cost and efficiency in marketing
- The Japanese distribution structure and what it means to Japanese customers and to competing importers of goods
- How distribution patterns affect the various aspects of international marketing
- The growing importance of e-commerce as a distribution alternative
- The functions, advantages, and disadvantages of various kinds of middlemen
- The importance of middlemen to a product's success and the importance of selecting and maintaining middlemen
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