Global Perspective: A Single Stick of Doublemint Today -- 18 Billion Tomorrow

Channel-of-Distribution Structures

Import-Oriented Distribution Structure

Japanese Distribution Structure

Trends: From Traditional to Modern Channel Structures

Distribution Patterns

General Patterns

Retail Patterns

Alternative Middleman Choices

Home-Country Middlemen

Foreign-Country Middlemen

Government-Affiliated Middlemen

Factors Affecting Choice of Channels

Cost

Capital Requirements

Control

Coverage

Character

Continuity

Locating, Selecting, and Motivating Channel Members

Locating Middlemen

Selecting Middlemen

Motivating Middlemen

Terminating Middlemen

Controlling Middlemen

The Internet