Global Perspective: Equities and eBay -- Culture Gets in the Way

Culture's Pervasive Impact

Definitions and Origins of Culture

Geography

History

The Political Economy

Technology

Social Institutions

Elements of Culture

Cultural Values

Rituals

Symbols

Beliefs

Thought Processes

Cultural Knowledge

Factual versus Interpretive Knowledge

Cultural Sensitivity and Tolerance

Cultural Change

Cultural Borrowing

Similarities: An Illusion

Resistance to Change

Planned and Unplanned Cultural Change

Consequences of Innovation