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| 1.
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The human-made part of the human environment is appropriately named: |
| | A) | sociology. |
| | B) | personal relations. |
| | C) | culture. |
| | D) | anthropology. |
| | E) | interpersonal communication. |
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| 2.
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Marketers are constantly adjusting their efforts to cultural demands of the market, but they also act as: |
| | A) | agents of change. |
| | B) | institutional restraints. |
| | C) | symbolic, ritual, supporters. |
| | D) | cultural critics. |
| | E) | all of the above. |
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| 3.
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Michele Phillips has just begun to understand the French culture even though she has lived there for two years. She speaks the language almost fluently; however, learning to live in France will certainly take time. The process of how a person learns and adjusts to a new culture is called: |
| | A) | socialization. |
| | B) | democratization. |
| | C) | a reference path. |
| | D) | acculturation. |
| | E) | embodiment. |
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| 4.
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Which of the following factors contribute to a person's socialization/acculturation process? |
| | A) | social institutions |
| | B) | peers |
| | C) | imitating elements of culture |
| | D) | A, B, and C above |
| | E) | geography, history, and technology |
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| 5.
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All of the following are considered to be a member of what is called a social institution EXCEPT: |
| | A) | peer groups. |
| | B) | family. |
| | C) | religion. |
| | D) | schools. |
| | E) | government. |
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| 6.
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Dutch management professor Geert Hofstede refers to culture as "software of the mind" arguing that culture provides: |
| | A) | a measure of peer group status. |
| | B) | systematic assessment of relative cost-benefit analysis. |
| | C) | a guide for humans on how to think and behave. |
| | D) | alternative ways of viewing the world. |
| | E) | computer-compatible prediction systems. |
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| 7.
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Which of the following social scientists is credited with doing the most thorough, influential, and widely read work on how cultural values influence various types of business and market behavior? |
| | A) | Milton Friedman |
| | B) | Daniel Starch |
| | C) | A.C. Nielsen |
| | D) | Geert Hofstede |
| | E) | Sigmund Freud |
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| 8.
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The _________________ measure the tolerance of social inequality within a social system. |
| | A) | Individualism/Collectivism index |
| | B) | Power distance index |
| | C) | Uncertainty Avoidance index |
| | D) | Cultural Value index |
| | E) | Consumer Behavior index |
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| 9.
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The ___________ Index measures the tolerance of social inequality. |
| | A) | Individualism/Collectivism |
| | B) | Uncertainty Avoidance |
| | C) | Power Distance |
| | D) | Cultural Value |
| | E) | Consumer Behavior |
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| 10.
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A society that has a high Uncertainty Avoidance Index score tends to be: |
| | A) | distrustful of new ideas or behaviors. |
| | B) | is willing to try new ideas or behaviors. |
| | C) | dominated by individuals rather than by groups. |
| | D) | dominated by groups rather than by individuals. |
| | E) | has great distance between superiors and subordinates. |
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| 11.
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Linguistic distance studies indicate that "wider" differences in language increase marketers': |
| | A) | Index of social comfort |
| | B) | Power/distance ratios |
| | C) | Assimilation perspective |
| | D) | Transactions costs |
| | E) | All of the above |
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| 12.
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Alex has just been assigned to his company's international marketing office in Switzerland. Alex is attuned to the nuances of Swiss culture, the many languages that are spoken there, and appreciates the diversity of cultural ideas. Alex is: |
| | A) | a change agent. |
| | B) | culturally sensitive. |
| | C) | socially adept. |
| | D) | a low power distance sales representative. |
| | E) | making unplanned cultural adjustments. |
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| 13.
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In which of the following countries would you expect the traditional practice of feng shui to be used to dictate the shape and location of a building? |
| | A) | the Philippines |
| | B) | Korea |
| | C) | Japan |
| | D) | China |
| | E) | Thailand |
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| 14.
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An ability to understand and to appreciate fully the nuances of different cultural traits and patterns is called ____________ knowledge. |
| | A) | factual |
| | B) | interpretive |
| | C) | psychic |
| | D) | metaphysical |
| | E) | demographic |
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| 15.
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McDonald's (normally a non-alcoholic restaurant) has decided to offer wine as the drink of choice in its French restaurants. Which of the following terms would best match to the proposed strategy of McDonald's? |
| | A) | standardization |
| | B) | cultural deviation |
| | C) | cultural innovation |
| | D) | cultural congruence |
| | E) | unplanned cultural change |
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