The Country Notebook is a comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and Web links, the Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues.
The Country Notebook is provided here as Word file. To use the Country Notebook, open the Word file and save it to your computer.
Country Notebook
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