Marketing Information Center: Table of Contents


		Table of Contents

Marketing: Principles and Perspectives, 5/e

William O. Bearden, University of South Carolina
Thomas N. Ingram, Colorado State University College of Business
Raymond W. LaForge, University of Louisville-Louisville

Preface
PART ONE	Marketing in a Dynamic Environment
	Chapter 1	An Overview of Contemporary Marketing
	Chapter 2	The Global Marketing Environment
	Chapter 3	Marketing's Strategic Role in the Organization
PART TWO	Buying Behavior
	Chapter 4	Consumer Buying Behavior and Decision Making
	Chapter 5	Business to Business Markets and Buying Behavior
PART THREE	Marketing Research and Market Segmentation
	Chapter 6	Marketing Research and Decision Support Systems
	Chapter 7	Market Segmentation and Targeting
PART FOUR	Product and Service Concepts and Strategies
	Chapter 8	Product and Service Concepts
	Chapter 9	Developing New Products and Services
	Chapter 10	Product and Service Strategies
PART FIVE	Pricing Concepts and Strategies
	Chapter 11	Pricing Concepts
	Chapter 12	Price Determination and Pricing Strategies
PART SIX	Marketing Channels and Logistics
	Chapter 13	Marketing Channels
	Chapter 14	Retailing
	Chapter 15	Wholesaling and Logistics Management
PART SEVEN	Integrated Marketing Communications
	Chapter 16	An Overview of Marketing Communications
	Chapter 17	Advertising and Public Relations
	Chapter 18	Consumer and Trade Sales Promotion
	Chapter 19	Personal Selling and Sales Management
	Chapter 20	Direct Marketing Communications
APPENDIX A	Developing a Marketing Plan
APPENDIX B	Applications of Mathematical and Financial Tools to Marketing Decisions

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