Dr. George E. Belch
George E. Belch is professor of marketing and chair of the marketing department at San Diego State University, where he teaches integrated marketing communications, strategic marketing planning, and consumer/customer behavior. Prior to joining San Diego State, he was a member of the faculty in the Graduate School of Management, University of California, Irvine. He received his PhD in marketing from the University of California, Los Angeles. Before entering academia, Dr. Belch was a marketing representative for the DuPont Company. He also worked as a research analyst for the DDB Worldwide advertising agency. Dr. Belch's research interests are in the areas of consumer processing of advertising information as well as managerial aspects of integrated marketing communications. He has authored or coauthored more than 30 articles in leading academic journals including: Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising, and Journal of Business Research. In 2000, he was selected as Marketing Educator of the Year by the Marketing Educators' Association for his career achievements in teaching and research. He also received the Distinguished Faculty Member Award for the College of Business Administration at San Diego State University in 2003. Dr. Belch has taught in executive education and development programs for various universities around the world. He has also conducted seminars on integrated marketing communications as well as marketing planning and strategy for a number of multinational companies including Sprint, Microsoft, Qualcomm, MP3.com, Fluor Daniel, Square D Corporation, Armstrong World Industries, Sterling Software, Siliconix, and Texas Industries.

Dr. Michael A. Belch
Michael (Mickey) A. Belch is a professor of marketing at San Diego State University and is also co-director of the Centre for Integrated Marketing Communications at San Diego State University. He received his undergraduate degree from Penn State University, his MBA from Drexel University, and his PhD from the University of Pittsburgh. Before entering academia he was employed by the General Foods Corporation as a marketing representative, and has served as a consultant to numerous companies, including McDonalds, Whirlpool Corporation, Senco Products, GTI Corporation, IVAC, May Companies, Phillips-Ramsey Advertising and Public Relations, and Dailey & Associates Advertising. He has conducted seminars on integrated marketing and marketing management for a number of multinational companies and has also taught in executive education programs in France, Amsterdam, Spain, Chile, Argentina, Colombia, China, and Slovenia. He is the author or coauthor of more than 40 articles in academic journals in the areas of advertising, consumer behavior, and international marketing including: Journal of Advertising, Journal of Advertising Research, and Journal of Business Research. Dr. Belch is also a member of the editorial review board of the Journal of Advertising. He has also received outstanding teaching awards from undergraduate and graduate students numerous times.