Advertising and Promotion Information Center: Sample Chapters


		Table of Contents About the Authors Preface What's New? Features Supplements Sample Chapters


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	Student Edition
	Instructor Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e

Michael A. Belch, San Diego State University
George E. Belch, San Diego State University

ISBN: 0073101265
Copyright year: 2007

Sample Chapters

Chapter 1: An Introduction to Integrated Marketing Communications

Sample Chapter 1 (1455.0K)

Chapter 2: The Role of IMC in the Marketing Process

Sample Chapter 2 (12496.0K)

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