Instructor's Supplements:

Instructor's CD-ROM:
This CD contains the Instructor's Manual (learning objectives, chapter and lecture outlines, answers to all end-of-chapter discussion questions, transparency masters, and further insights and teaching suggestions. Additional discussion questions are also presented in each chapter and can be used for class discussion or as short-answer essay questions for exams), video clips, commercials, ads, acetates, Test Bank (in Word) and a Computerized Test Bank more than 1,500 multiple-choice questions that provide thorough coverage of chapter material, including the opening vignette and IMC, Global and Ethical Perspectives, and are categorized by level of learning (definitional, conceptual, or application), and PowerPoint over 300 slides that contains lecture notes, charts, graphs, and other lecture support materials).

Marketing Leading Video Library and Video Instructor's Manual:
This is the best video library in the market. This package includes over 400 commercials and 4 video cases. The videos give context and reinforce text concepts and theories and help the student see advertising and promotion in everyday practice. The videos are packaged with an instructor's manual that shows how to use the videos in class, offers discussion topics and tips, and answers to video discussion questions.

Online Learning Center:
The OLC features the downloadable instructor's manual, digital transparencies, cases, and advertising campaign planner with instructor's notes, video i nstructor's Manual, Pageout Link, PowerWeb, New York Times link. OLCs can be delivered in multiple ways-professors and students can access them directly through the textbook website, through PageOut, or within a course management system (i.e.: WebCT, Blackboard, TopClass, or eCollege. For the student, this OLC features and for the student, quizzing, key terms, cases, campaign planner and link to Powerweb.

PageOut:
PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!

You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Student's Supplements:

Online Learning Center:
For the student, this OLC features and for the student quizzing, glossary, flashcards, campaign planner and link to PowerWeb.

Business Week Edition. Your can subscribe to 15 weeks of Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 0072515309.

Wall Street Journal Edition. Your students can subscribe to the Wall Street Journal for 15 weeks at a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ " handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 15-week period. Passcode ISBN 0072519509.