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| 1 | |
_____ is the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products so as to satisfy their needs and desires |
| | A) | Attitude formation |
| | B) | Customer relationship management (CRM) |
| | C) | Integration |
| | D) | Consumer behavior |
| | E) | Cognitive learning |
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| 2 | |
What psychological process is most likely to occur when the consumer is at the information search stage of the consumer decision-making process? |
| | A) | motivation |
| | B) | perception |
| | C) | attitude formation |
| | D) | integration |
| | E) | learning |
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| 3 | |
When Raymond noticed white flakes on his navy blue shirt, he decided he needed to buy some dandruff shampoo. The noticing of the flakes occurred during the _____ stage. |
| | A) | problem recognition |
| | B) | postpurchase evaluation |
| | C) | information search |
| | D) | alternative evaluation |
| | E) | purchase decision |
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| 4 | |
By including the headline "Share something with someone dreamy," Nescafé Frothée coffee house drink, the coffee producer was suggesting its product satisfies the _____ need as defined by Maslow's hierarchy. |
| | A) | physiological |
| | B) | safety |
| | C) | self actualization |
| | D) | esteem |
| | E) | social |
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| 5 | |
Which of the following statements about psychoanalytic theory is true? |
| | A) | Psychoanalytic theory is used to determine when learning has occurred. |
| | B) | Psychoanalytic theory uses very large samples for drawing conclusions. |
| | C) | Insights gained from using psychoanalytic theory are best used for creating rational appeals. |
| | D) | Psychoanalytic theory is very responsive to changes in the external environment. |
| | E) | None of the above statements about psychoanalytic theory is true. |
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| 6 | |
External sources of information used in the consumer decision-making process include personal sources, commercial sources, public sources, and: |
| | A) | personal experiences |
| | B) | market-controlled sources |
| | C) | industry experience |
| | D) | electronic sites |
| | E) | reference groups |
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| 7 | |
Many people believe that in order for a dishwasher to clean their dishes, they must pre-wash them first. Cascade has developed a new dishwasher detergent, which it advertises will do away with the need for any pre-washing. If you buy the dishwashing detergent and are in any way dissatisfied with the product's results, Cascade will refund your money. The number to call for a refund is 1-800-SINK-FREE. To help consumers remember its phone number, Cascade has used a: |
| | A) | drive |
| | B) | cue |
| | C) | mnemonic device |
| | D) | trigger point |
| | E) | persuader |
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| 8 | |
Which of the following statements about subliminal advertising is true? |
| | A) | The Republican Party was accused of using subliminal during the Bush-Gore campaign. |
| | B) | The majority of Americans do not believe advertisers use subliminal advertising regularly. |
| | C) | Most marketers consider subliminal advertising to be just as ethical as any other form of advertising. |
| | D) | Research has proven conclusively that subliminal advertising influences consumer behavior. |
| | E) | All of the above statements about advertising are true. |
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| 9 | |
In order to be part of consumers' evoked sets, popular brands with large advertising budgets frequently use: |
| | A) | subliminal advertising |
| | B) | reminder advertising |
| | C) | Maslow's hierarchy of needs |
| | D) | public relations |
| | E) | a product-orientation |
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| 10 | |
Tess wants to earn an MBA. As she looks at possible universities, she will use _____ such as location, costs, and scholarship availability to compare possible institutions. |
| | A) | evaluative criteria |
| | B) | attribute assignments |
| | C) | dissonance motives |
| | D) | consequences |
| | E) | reinforcement criteria |
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| 11 | |
The two broad types of consequences are: |
| | A) | hierarchical and functional |
| | B) | internal and external |
| | C) | social and cultural |
| | D) | functional and psychosocial |
| | E) | interrelational and intrarelational |
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| 12 | |
_____ are the way product knowledge, meanings, and beliefs are combined to evaluate two or more alternatives. |
| | A) | Idea aggregating stimuli |
| | B) | Integration processes |
| | C) | Attitudinal consequences |
| | D) | Problem-solving consequences |
| | E) | Market-induced problem-solving |
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| 13 | |
The consumer purchase of _____ would be more likely to cause cognitive dissonance than the consumer purchase of _____. |
| | A) | school supplies; a college education |
| | B) | a ticket to an amusement park; a two-week Caribbean cruise |
| | C) | a magazine; a soda |
| | D) | a computer; a box of computer paper |
| | E) | bath soap; a jar of mayonnaise |
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| 14 | |
Classical conditioning assumes that learning is a(n): |
| | A) | integrative process |
| | B) | series of heuristics |
| | C) | cognitive orientation |
| | D) | instrumental process |
| | E) | associative process |
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| 15 | |
Every time a child gets a Happy Meal from McDonald's, a small toy is enclosed in the box with the food. McDonald's is using: |
| | A) | cognitive conditioning |
| | B) | selective perception |
| | C) | operant conditioning |
| | D) | selective comprehension |
| | E) | stimulus generalization |
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| 16 | |
An ad campaign which informs consumers that people who smoke marijuana are helping to pay for terrorists' activities is trying to create the image that people who use drugs recreationally are a(n) _____ reference group. |
| | A) | disassociative |
| | B) | associative |
| | C) | subculture |
| | D) | aspirational |
| | E) | subordinated |
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| 17 | |
Three types of situational determinants may have an effect on consumers' perceptions, preferences, and purchasing behaviors. They are: |
| | A) | time, place, and possession utility |
| | B) | benefit situation, behavioral situation, and demographic situation |
| | C) | usage situation, usage time, and usage duration |
| | D) | specific usage situation, the purchase situation, and the communications situation |
| | E) | none of the above |
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