This should be a fascinating course for you. The fact
that you are enrolled in this class suggests that you are
considering marketing or advertising as a possible career.
If that is the case, you should be immensely curious
about why people behave as they do. Such curiosity
is essential for success in a marketing-related career.
That is what marketing is all about -- understanding and
anticipating consumer needs and developing solutions
for those needs.
Even if you do not pursue a career in marketing, analyzing
the purpose behind advertisements, package
designs, prices, and other marketing activities is an
enjoyable activity. In addition, it will make you a better
consumer and a more informed citizen.
Finally, much of the material is simply interesting.
For example, it is fun to read about China's attempt to
market Pansy brand men's underwear in America, or
that Kellogg struggled in Sweden where Bran Buds
translated to "burned farmer." So have fun, study hard,
and expand your managerial skills as well as your understanding
of the environment in which you live.
