| Conceptual model | A model that does not contain sufficient detail to predict particular behaviors but contains the beliefs about the general nature of a given theory.
|
 |
|
|
| Consumer behavior | The study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these have on the consumer and society.
|
|
|
|
| Consumer cost | Everything the consumer must surrender in order to receive the benefits of owning/using the product.
|
|
|
|
| Customer satisfaction | When customers are satisfied with their purchase and the use of the product.
|
|
|
|
| Customer value | The difference between all the benefits derived from a total product and all the costs of acquiring those benefits.
|
|
|
|
| Distribution | Having the product available where target customers can buy it.
|
|
|
|
| Injurious consumption | When individuals or groups make consumption decisions that have negative consequences for their long-run-well-being.
|
|
|
|
| Lifestyle | How one lives.
|
|
|
|
| Lifestyle centers | Small, convenient, open-air retailing complexes laid out to evoke the small-town shopping districts of previous generations.
|
|
|
|
| Marketing communication | Advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products.
|
|
|
|
| Marketing mix | The product, price, communications, distribution, and services provided to the target market.
|
|
|
|
| Marketing strategy | Answers the question: How will we provide superior customer value to our target market?
|
|
|
|
| Market segment | A portion of a larger market whose needs differ from the larger market.
|
|
|
|
| Need set | Used to reflect the fact that most products in developed economies satisfy more than one need.
|
|
|
|
| Price | The amount of money one must pay to obtain the right to use the product.
|
|
|
|
| Product | Anything a consumer acquires or might acquire to meet a perceived need.
|
|
|
|
| Product position | An image of the product or brand in the consumer's mind relative to competing products and brands.
|
|
|
|
| Self-concept | The totality of an individuals thoughts and feelings about him-or herself.
|
|
|
|
| Service | Auxiliary or peripheral activities that are performed to enhance the primary product or service.
|
|
|
|
| Social marketing | The application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.
|
|
|
|
| Target market | That segment(s) of the larger market on which we will focus our marketing effort.
|
|
|
|
| Total Product | The product features, price, communications, distribution, and services that will provide customers with superior value.
|