| Actual self-concept | Who I am now.
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| Extended self | Consists of the self plus possessions.
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| Geo-demographic analysis | Based on the premise that lifestyle, and thus consumption, is largely driven by demographic factors.
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| Ideal self-concept | Who I would like to be.
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| Independent self-concept | Emphasizes personal goals, characteristics, achievements, and desires.
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| Interdependent self-concept | Emphasizes family, cultural, professional, and social relationships.
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| Lifestyle | How a person lives.
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| Mere ownership effect | The tendency of an owner to evaluate an object more favorably than a nonowner.
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| Peak experience | An experience that surpasses the usual level of intensity, meaningfulness, and richness and produces feelings of joy and self-fulfillment.
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| Private self-concept | How I am or would like to be to myself.
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| PRIZM | A set of 62 lifestyle clusters organized into 12 broad social groups.
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| Psychographics | Attempts to develop quantitative measures of lifestyle.
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| Self-concept | The totality of the individual's thoughts and feelings having reference to him-or herself as an object.
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| Social self-concept | How I am seen by others or how I would like to be seen by others.
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| VALS | Provides a systemic classification of American adults into eight distinct consumer segments.
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