| Antecedent states | Features of the individual person that are not lasting characteristics.
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| Atmospherics | The process mangers use to manipulate the physical retail environment to create specific mood responses in shoppers.
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| Communications situation | The situation in which consumers receive information.
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| Disposition situation | Refers to the frequent issue faced by consumers of disposing products or product packages after or before product use.
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| Embarrassment | A negative emotion influenced both by the product and the situation.
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| Moods | Transient feeling states that are generally not tied to a specific event or object.
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| Physical surroundings | Include décor, sounds, aromas, lighting, weather, and configurations of merchandise or other material surrounding the stimulus object.
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| Purchase situation | The situation in which consumers make their product selection.
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| Ritual situation | A socially defined occasion that triggers a set of unrelated behaviors that occur in a structured format and that have symbolic meaning.
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| Servicescape | Refers to atmosphere when describing a service business such as a hospital, bank, or restaurant.
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| Situational influence | All those factors particular to a time and place that do not follow from a knowledge of personal and stimulus (choice alternative) attributes and that have an effect on current behavior.
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| Social surroundings | The other individuals present during the consumption process.
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| Store atmosphere | The sum of all physical features of a retail environment.
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| Task definition | The reason the consumption activity is occurring.
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| Temporal perspective | Situational characteristics that deal with the effect of time on consumer behavior.
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| Usage situation | The situation in which consumers select a product based on appropriateness for a specific use.
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