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Multiple Choice Quiz
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1

Weddings are not only social, legal, and religious rituals, they are also:
A)antecedent states.
B)developmental rituals.
C)temporal situations.
D)consumption rituals.
E)none of the above.
2

Situational influence consists of:
A)the context preceding the purchase decision.
B)the set of factors that includes the attributes of the environment and the marketing stimulus but excludes the attributes of the individual.
C)a set of factors outside of and removed from the consumer and the characteristics of the marketing stimulus.
D)all those attributes of the consumption environment that do not directly affect the consumption process.
E)none of the above.
3

Consumers respond to:
A)their internal state, then the situation, and then the marketing influence.
B)the situation and then the marketing influence.
C)marketing influences and the situation simultaneously.
D)the marketing influence and then the situation.
E)all of the above.
4

The usage situation deals with:
A)how, where, and when the product is consumed.
B)how we communicate to consumes about consumption.
C)who influences the product purchased.
D)how the product is purchased.
E)all of the above.
5

_____ is NOT a situational characteristic used in the classification scheme in the text.
A)social surroundings
B)physical surroundings
C)task definition.
D)affective orientation.
E)all of the above are characteristics.
6

The sum of all the physical features of a retail environment is referred to as the:
A)store image.
B)store structure.
C)store icon.
D)store atmosphere.
E)none of the above.
7

A servicescape is:
A)the image consumers have of a store.
B)the sum of all the physical features of a retail environment.
C)the atmosphere of a service business.
D)the impression provided by the other shoppers at an outlet.
E)none of the above.
8

When marketers can neither control nor influence the physical situation:
A)product improvements should be made.
B)the various elements of the marketing mix should be altered to match the needs and expectations of the target market given the situation.
C)advertising should be increased.
D)the sales force should be increased.
E)none of the above.
9

A person who is depressed, goes shopping, and buys something nice for herself/himself has been influenced by the:
A)antecedent state.
B)physical surroundings.
C)task definition resources.
D)temporal perspective.
E)none of the above.
10

Transient feeling states that are generally not tied to a specific event or object are:
A)attitudes.
B)needs.
C)moods.
D)emotions.
E)none of the above.
11

Consumers tend to buy less under crowded store conditions.
A)True
B)False
12

Hispanic girls celebrate a ritual situation when they reach 15 years old known as quinceañera.
A)True
B)False
13

Momentary conditions reflect temporary states of mind rather than temporary states of being.
A)True
B)False
14

Alice is shopping to purchase new drapes for her living room. The situational characteristic influencing her behavior is task definition.
A)True
B)False
15

Mabel is embarrassed when shopping for adult diapers at a retail store. This negative emotion is influenced by both the product (adult diapers) and the situation.
A)True
B)False





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