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Multiple Choice Quiz
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1

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is:
A)evaluation.
B)purchase involvement.
C)decision making.
D)postpurchase dissonance.
E)none of the above.
2

Active interest in a product or product-related activity over time is called:
A)functional involvement.
B)primary involvement.
C)enduring involvement.
D)purchase involvement.
E)none of the above.
3

Recognizing a problem for which there are several possible solutions involves:
A)limited decision making.
B)nominal decision making.
C)extended decision making.
D)affective decision making.
E)none of the above.
4

Nominal decision making tends to be associated with:
A)high levels of purchase involvement.
B)low levels of purchase involvement.
C)intermediate levels of purchase involvement.
D)all of the above.
E)none of the above.
5

Problem recognition involves:
A)a discrepancy between a situational variable and a psychological variable.
B)determining which of two or more alternative goals to pursue.
C)a discrepancy between a desired state and an actual state sufficient to trigger the decision process.
D)choosing between two or more potentially satisfactory alternatives.
E)none of the above.
6

The motivation to resolve a recognized problem depends on:
A)the time and effort required.
B)the relative importance of the problem.
C)the magnitude of the discrepancy between the desired and existing states.
D)b and c.
E)a and b.
7

A problem of which a consumer is aware is:
A)an affective problem.
B)an active problem.
C)a cognitive problem.
D)a situational problem.
E)none of the above.
8

The uncontrollable factors that affect problem recognition include all of the following EXCEPT:
A)household characteristics.
B)individual development.
C)financial expectations.
D)sales force efforts.
E)all of the above are uncontrollables that affect the desired state.
9

Marketers can seek to:
A)influence problem recognition.
B)react to problem recognition.
C)suppress problem recognition.
D)a and b.
E)all of the above.
10

Attempts by a firm to trigger generic problem recognition generally occur when:
A)external search after problem recognition is apt to be extensive.
B)the problem is manifest and it is late in the product life cycle.
C)the firm has a very high market share.
D)all of the above.
E)none of the above.
11

The first stage in the consumer decision process is information search.
A)True
B)False
12

A repeat purchase decision is a type of nominal decision in which the consumer believes all the brands within a given product category are about the same, but attaches a relatively high importance on the product category or purchase.
A)True
B)False
13

The way an individual perceives his or her feelings and situation to be at the present time is known as one's desired state.
A)True
B)False
14

Kathy enjoys a diet cherry vanilla Dr. Pepper after her workout each day. After about four weeks of this routine, she grows tired of the same soft drink and switches to Crystal Light lemonade. Kathy is displaying variety-seeking behavior.
A)True
B)False
15

A survey is a research technique in which a relatively large number of individuals are asked about problems they are facing.
A)True
B)False





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