| Atmospherics | The process managers use to manipulate the physical retail or service environment to create specific mood responses in shoppers.
|
 |
|
|
| External reference price | A price presented by a marketer for the consumer to use to compare with the current price.
|
|
|
|
| Impulse purchase | Occurs when a consumer sees an item in the store and purchases it with little or no deliberation as the result of a sudden, powerful urge to have it.
|
|
|
|
| In-home shopping | Occurs when consumers acquire products through mail, telephone, or computer orders.
|
|
|
|
| Internal reference price | A price or price range that a consumer retrieves from memory to compare with a price in the market.
|
|
|
|
| Multi-channel shoppers | Consumers who browse and/or purchase in more than one channel.
|
|
|
|
| Online privacy concerns | Relate to consumer fears regarding how personal information about them that is gathered online might be used.
|
|
|
|
| Perceived risk | Considered to be both a consumer characteristic and a product characteristic it involve the risk associated with the purchase of a product that may not perform as expected.
|
|
|
|
| Reference price | A price with which other prices are compared.
|
|
|
|
| Retail attraction (gravitation) model | Used to calculate the level of store attraction based on store size and distance from the consumer.
|
|
|
|
| Servicescape | Refers to atmosphere when describing a service business such as a hospital, bank, or restaurant.
|
|
|
|
| Shopping orientation | A shopping style that puts particular emphasis on certain activities or shopping motivations.
|
|
|
|
| Spillover sales | Sales of additional items to customers who came to purchase an advertised item.
|
|
|
|
| Stockouts | Refers to the store being temporarily out of a particular brand.
|
|
|
|
| Store atmosphere | Influenced by such attributes as lighting, layout, presentation of merchandise, fixtures, floor coverings, colors, sounds, odors, and the dress and behavior of sales and service personnel.
|
|
|
|
| Store brands | Closely related to store image this occurs when the store or outlet is the brand.
|
|
|
|
| Store image | A given consumer's or target market's perception of all the attributes associated with a retail outlet.
|
|
|
|
| Unplanned purchases | Purchases made in a store that are different from those the consumer planned to make prior to entering the store.
|