| Affective performance | The emotional response that owning or using the product or outlet provides.
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| Brand loyalty | A biased behavioral response expressed over time by a decision-making unit with respect to one or more alternative brands out of a set of such brands that is a function of psychological processes.
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| Churn | Used to refer to turnover in a firm's customer base.
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| Committed customer | Has an emotional attachment to the brand or firm.
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| Consumer-to-consumer sales | Occurs when one consumer sells a product directly to another with or without the assistance of a commercial intermediary.
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| Consumption guilt | Occurs when negative emotions or guilt feelings are aroused by the use of a product or a service.
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| Customer loyalty programs | Programs focused on generating not only repeat customers but also committed ones thereby requiring a customer-focused attitude in the firm.
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| E-waste | Waste caused by an exploding demand and short product life-spans for high-tech gadgets such as cell phones, personal computers, and various other personal electronics devices.
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| Instrumental performance | Relates to the physical functioning of the product.
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| Postpurchase dissonance | Occurs when a consumer has feelings of doubt or anxiety after a purchase has been made.
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| Product nonuse | Occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use.
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| Relationship marketing | An attempt to develop an ongoing, expanding exchange relationship with a firm's customers.
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| Repeat purchasers | Continue to buy the same brand though they do not have an emotional attachment to it.
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| Switching costs | The costs of finding, evaluating, and adopting another solution.
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| Symbolic performance | Relates to aesthetic or image-enhancement performance.
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| Use innovativeness | Refers to a consumer using a product in a new way.
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