| Cultural values | Widely held beliefs that affirm what is desirable.
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| Culture | The complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.
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| Demographics | Describe a population in terms of its size, structure, and distribution.
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| Environment-oriented values | Prescribe a society's relationship to its economic and technical as well as its physical environment.
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| Guanxi | Literally translated as personal connections/relationships on which an individual can draw to secure resources or advantages when doing business as well as in the course of social life.
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| Instrumental materialism | The acquisition of things to enable one to do something.
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| Monochronic time perspective | Time is seen almost as a physical object: it can be scheduled, wasted, lost, and so forth. Followers of this perspective have a strong orientation toward the present and the short-term future.
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| Nonverbal communication systems | The arbitrary meanings a culture assigns actions, events, and things other than words.
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| Norms | The boundaries that culture sets on behaviors in specific situations.
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| Other-oriented values | Reflect a society's view of the appropriate relationships between individuals and groups within that society.
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| Personal space | The nearest others can come to you in various situations without your feeling uncomfortable.
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| Polychronic time perspective | People and relationships take priority over schedules, and activities occur at their own pace rather than according to a predetermined timetable. Followers of this perspective have an orientation toward the present and the past.
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| Power distance | The degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.
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| Purchasing power parity (PPP) | Based on the cost in U.S. dollars of a standard market basket of products bought in each country.
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| Sanctions | Penalties ranging from mild social disapproval to banishment from the group.
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| Self-oriented values | Reflect the objectives and approaches to life that the individual members of society find desirable.
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| Terminal materialism | The acquisition of items for the sake of owning the item itself.
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| Verbal communication systems | Languages.
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