| Achievement role | Based on performance criteria over which the individual has some degree of control.
|
 |
|
|
| Ascribed role | Based on an attribute over which the individual has little or no control.
|
|
|
|
| Cause-related marketing (CRM) | Marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.
|
|
|
|
| Cultural values | Widely held beliefs that affirm what is desirable.
|
|
|
|
| Gender | Whether a person is biologically male or female.
|
|
|
|
| Gender identity | Refers to the traits of femininity or masculinity.
|
|
|
|
| Gender role | The behaviors considered appropriate for males and females in a given society.
|
|
|
|
| Green marketing | Involves (1) developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product; (2) developing products that have a positive impact on the environment; or (3) tying the purchase of a product to an environmental organization or event.
|
|
|
|
| Modern gender orientation | A marriage where husband and wife share responsibilities.
|
|
|
|
| Sustainability | Involves methods that are (a) profitable for the farmer, (b) environmentally sound, and (c) socially responsible.
|
|
|
|
| Traditional gender orientation | A marriage with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children.
|
|
|
|
| Voluntary simplicity | Consumers' efforts to reduce their reliance on consumption and material possessions.
|