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1 | |
Cultural values are: |
| | A) | unique response patterns associated with geographic regions. |
| | B) | a set of sanctions associated with societal rules. |
| | C) | precise guidelines to appropriate behaviors. |
| | D) | widely held beliefs that affirm what is desirable. |
| | E) | none of the above. |
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2 | |
A shift from an active to a passive orientation would most likely affect: |
| | A) | the types of advertising themes used. |
| | B) | the role of price in purchase decisions. |
| | C) | the nature of gender roles portrayed in advertising. |
| | D) | the complexity of decision rules used in purchase decisions. |
| | E) | all of the above |
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3 | |
An emerging consensus is that sustainability involves methods that are: |
| | A) | profitable for the farmer. |
| | B) | environmentally sound. |
| | C) | socially responsible. |
| | D) | all of the above. |
| | E) | none of the above. |
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4 | |
Which of the following is NOT an approach to green marketing? |
| | A) | utilizing only local components in products. |
| | B) | producing products in a manner less harmful to the environment. |
| | C) | developing products that have a positive impact on the environment. |
| | D) | producing products whose use is less harmful to the environment. |
| | E) | all of the above are approaches to green marketing. |
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5 | |
Major firms such as American Express: |
| | A) | do not market directly to the gay market. |
| | B) | market directly to the gay market using modified products and services. |
| | C) | first approached the gay market using standard ads. |
| | D) | all of the above. |
| | E) | none of the above |
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6 | |
Research indicates that women influence _____ percent of automobile purchases. |
| | A) | 20. |
| | B) | 40. |
| | C) | 60. |
| | D) | 80. |
| | E) | none of the above. |
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7 | |
The term that refers to the degree to which a person has various levels of the traits of masculinity or femininity is: |
| | A) | sexual orientation. |
| | B) | gender role. |
| | C) | gender identity. |
| | D) | ascribed role. |
| | E) | none of the above. |
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8 | |
As female roles change: |
| | A) | gender-typed products will change. |
| | B) | convenience will become more important. |
| | C) | the family roles of husband and children will change. |
| | D) | market segmentation will become more complex. |
| | E) | all of the above. |
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9 | |
The "Trapped Housewife": |
| | A) | is married or single, prefers to work, and derives satisfaction and meaning from employment. |
| | B) | is generally married, does not work outside the home, is content and very family-centered. |
| | C) | is generally married, would prefers to work, but stays home due to children or other reasons. |
| | D) | is married or single, would prefer to stay at home, but works due to economic necessity or social/family pressure. |
| | E) | none of the above |
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10 | |
Both modern and traditional females react negatively to: |
| | A) | innovative products. |
| | B) | advertisements portraying women in insulting ways. |
| | C) | comparative advertisements. |
| | D) | advertisements of other-sex products. |
| | E) | none of the above. |
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11 | |
Americans began to place a decreased emphasis on leisure, immediate gratification, and sensual gratification after the end of World War II. |
| | A) | True |
| | B) | False |
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12 | |
The voluntary simplicity movement in America relates to a shift in the masculine/feminine value. |
| | A) | True |
| | B) | False |
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13 | |
Less than fifty percent of American adults exercise regularly. |
| | A) | True |
| | B) | False |
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14 | |
The "Young Recyclers" environmental activist segment is concerned about the environment but alters its actions and purchases only when it is convenient. |
| | A) | True |
| | B) | False |
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15 | |
Cause-related and personal marketing both refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity. |
| | A) | True |
| | B) | False |
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