| Age cohort | A group of persons who have experienced a common social, political, historical, and economic environment.
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| Class to mass | A movement in which companies are expanding opportunities for less affluent consumers to afford luxury.
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| Cognitive age | One's perceived age, a part of one's self-concept.
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| Cohort analysis | The process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.
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| Conspicuous consumption | The purchase and use of automobiles, homes, yachts, clothes, and so forth primarily to demonstrate great wealth.
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| Demographics | Describe a population in terms of its size, distribution, and structure.
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| Generation | A group of persons who have experienced a common social, political, historical, and economic environment.
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| Gerontographics | A segmentation approach to the mature market that is based on the physical health and mental outlook of older consumers.
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| Index of Social Position (ISP) | A two-item index that is well developed and widely used.
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| Index of Status Characteristics (ISC) | System based on four socioeconomic factors: occupation, source of income, house type, and dwelling area.
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| Mature market | A large and growing market with numerous subsegments that is often categorized as 55 years of age and over. It now spans three generations (pre-Depression, Depression, and baby boom).
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| Multi-item indexes | Used to measure social class.
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| Nouveaux riches | Actively seek out high-status brand and activities; doing the "in" thing on a grand scale is important to this group.
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| Single-item indexes | Estimate social status on the basis of a single dimension.
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| Social class system | A hierarchical division of a society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles.
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| Societal rank | One's position relative to others on one or more dimensions valued by society.
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| Socioeconomic Status Scale (SES) | A scale which uses occupation, income, and education to produce four social categories: upper, upper-middle, middle, and lower-middle.
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| Status crystallization | The question of whether or not an individual with high status based on one dimension will have high status based on the other dimensions.
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| Subjective discretionary income (SDI) | An estimate by the consumer of how much money he or she has available to spend on nonessentials.
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| Working-class aristocrats | Dislike the upper-middle class and prefer products and stores positioned at their social-class level.
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