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1 | |
The percent of white collar workers in America is: |
| | A) | staying relatively the same. |
| | B) | decreasing. |
| | C) | increasing. |
| | D) | all of the above. |
| | E) | none of the above. |
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2 | |
The average consumer watching CNN tends to have: |
| | A) | not graduated from high school. |
| | B) | graduated from high school. |
| | C) | attended college. |
| | D) | graduated from college. |
| | E) | education is not a factor in determining who watches CNN. |
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3 | |
For many Americans, from the late 1980s until 1995 real income values: |
| | A) | became much less important than time. |
| | B) | grew fairly rapidly. |
| | C) | declined sharply. |
| | D) | was stagnant or declining. |
| | E) | none of the above. |
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4 | |
An age cohort refers to: |
| | A) | a group of people who feel the same age. |
| | B) | a statistical method for analyzing age-based consumption. |
| | C) | a group of people who have experienced a common social, political, historical, and economic environment. |
| | D) | the physical process associated with aging. |
| | E) | none of the above. |
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5 | |
The pre-depression generation is: |
| | A) | concerned with financial and personal security. |
| | B) | extremely homogeneous. |
| | C) | very focused on their age. |
| | D) | all of the above. |
| | E) | none of the above |
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6 | |
The depression generation is. |
| | A) | extremely concerned with style. |
| | B) | relatively powerless politically. |
| | C) | very insecure financially. |
| | D) | all of the above. |
| | E) | none of the above. |
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7 | |
The baby boom generation is: |
| | A) | characterized by time poverty. |
| | B) | increasingly home and family focused. |
| | C) | much larger than other generations. |
| | D) | all of the above. |
| | E) | none of the above. |
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8 | |
Generation X is characterized by all of the following except: |
| | A) | dual career households. |
| | B) | divorced parents. |
| | C) | "reduced expectations." |
| | D) | environmental degradation. |
| | E) | all of the above. |
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9 | |
The hierarchical division of a society into relatively homogeneous groups with respect to attitudes, values, and lifestyles is known as: |
| | A) | geo-demographics. |
| | B) | demographics. |
| | C) | psychographics. |
| | D) | social class system. |
| | E) | none of the above |
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10 | |
The degree of consistency an individual has across all the status dimensions is known as: |
| | A) | congruency. |
| | B) | status variation. |
| | C) | status crystallization. |
| | D) | status level. |
| | E) | none of the above |
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11 | |
The nouveaux riche is most commonly associated with the upper-upper class. |
| | A) | True |
| | B) | False |
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12 | |
The newest generation born after 1994 is known as the Millennials. |
| | A) | True |
| | B) | False |
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13 | |
Generation X is also referred to as the echo boomers. |
| | A) | True |
| | B) | False |
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14 | |
A convenient location of their physician is most important to the Frail Recluses. |
| | A) | True |
| | B) | False |
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15 | |
Cohort analysis involves describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors. |
| | A) | True |
| | B) | False |
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