| Acculturation | The degree to which an immigrant has adapted to his or her new culture.
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| Born-again Christians | Characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ.
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| Ethnic subcultures | Broadly defined as those whose members' unique shared behaviors are based on a common, racial, language, or nationality background.
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| Event marketing | Creating or sponsoring an event that has a particular appeal to a market segment.
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| Hispanic | A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race.
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| Regional subcultures | Arise as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled in each region, and significant social and political events.
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| Religious subcultures | Different religions that prescribe differing values and behaviors.
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| Secular society | A society where the educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines.
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| Subculture | A segment of a larger culture whose members share distinguishing values and patterns of behavior.
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