Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)



1

The heterogeneous nature of American society is being accentuated by:
A)decreased non-European immigration.
B)consistent birthrates across ethnic groups.
C)decreased ethnic identification.
D)all of the above.
E)none of the above
2

Traditionally, America was considered a:
A)heterogeneous collection of individuals with few common values.
B)melting pot with values derived more or less equally from all the various immigrant groups.
C)collection of distinct groups with some shared values and many unique ones.
D)melting pot with Western European values.
E)none of the above.
3

Ethnic subcultures tend to be:
A)focused on their home cultures.
B)relatively homogeneous.
C)more consistent across generations.
D)relatively diverse.
E)none of the above.
4

African Americans constitute about _____ percent of the U.S. population.
A)7
B)10
C)13
D)19
E)26
5

Hispanics of _____ origin tend to have the highest income level among Hispanics.
A)Mexican.
B)Cuban.
C)Puerto Rican.
D)Central American.
E)All of the above tend to have relatively the same income level.
6

Compared to the general population, Asian-Americans:
A)have a higher average income.
B)have a lower average income.
C)have about the same average income.
D)all of the above.
E)none of the above.
7

Asian-Indian Americans tend to be characterized by all of the following except:
A)concern with financial security.
B)placing a great value on their children's education.
C)aversion to a "throw-away" approach to consumption.
D)wife dominant family decisions.
E)all of the above.
8

Compared to the general population, Arab-Americans education level is:
A)lower.
B)higher.
C)about the same.
D)all of the above.
E)none of the above.
9

All of the following describe the Roman Catholic Church EXCEPT:
A)a hierarchical structure.
B)a high degree of structure.
C)minimal individual interpretations of scripture.
D)sex for procreation and only within a marriage.
E)all of the above characterize the roman Catholic church
10

Many Muslims are reluctant to eat in American restaurants due to concerns with:
A)cleanliness.
B)how the food is prepared.
C)saving money for the future.
D)appearing extravagant.
E)mistreatment by staff or other patrons.
11

Ethnic groups are the sole basis for subcultures in the United States.
A)True
B)False
12

The 2000 Census system has produced 75 race categories.
A)True
B)False
13

The "Living for the Moment" African American segment identified by Market Segment Research is young, socially active, carefree, and image conscious.
A)True
B)False
14

Appeal marketing involves creating or sponsoring an event that has a particular appeal to a market segment.
A)True
B)False
15

Familismo refers to the strong Hispanic core value of a strong family orientation.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2007 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Consumer BehaviorOnline Learning Center

Home > Chapter 5 > Multiple Choice Quiz