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1 | |
The household is: |
| | A) | relevant primarily to marketers of durable goods. |
| | B) | a decreasing phenomenon in America. |
| | C) | the basic consumption unit for most consumer goods. |
| | D) | relevant primarily to marketers of nondurable goods. |
| | E) | none of the above. |
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2 | |
The household life cycle is based on: |
| | A) | age, marital status, and social class. |
| | B) | marital status and social class. |
| | C) | age and social class. |
| | D) | age, marital status, and the presence and age of children. |
| | E) | none of the above. |
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3 | |
Compared to Delayed Full Nest I households, Full Nest I households have: |
| | A) | less income. |
| | B) | more income. |
| | C) | fewer children. |
| | D) | smaller mortgage payments. |
| | E) | none of the above. |
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4 | |
Americans spend approximately _____ a year on babies and children. |
| | A) | $450 million |
| | B) | $750 million |
| | C) | $100 billion |
| | D) | $150 billion |
| | E) | none of the above. |
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5 | |
The greater the role specialization and the more closely related the product is to the area of specialization: |
| | A) | the more likely a husband-dominated decision will be made. |
| | B) | the less likely a joint decision will be made. |
| | C) | the more likely a wife-dominated decision will be made. |
| | D) | the more likely a joint decision will be made. |
| | E) | none of the above. |
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6 | |
The processes by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace is: |
| | A) | diffusion. |
| | B) | convergence. |
| | C) | consumer socialization. |
| | D) | consumer conditioning. |
| | E) | none of the above. |
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7 | |
Individuals tend to use which approaches to resolve purchase conflict? |
| | A) | bargaining. |
| | B) | impression management. |
| | C) | paying off the other family members. |
| | D) | a and b. |
| | E) | b and c. |
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8 | |
Modeling: |
| | A) | requires effort on the part of the modeler. |
| | B) | can be both positive and negative. |
| | C) | usually is accompanied by instrumental training. |
| | D) | is an uncommon way for children to learn. |
| | E) | all of the above. |
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9 | |
When a parent alters the child's belief about an advertisement, ____ has occurred. |
| | A) | modeling |
| | B) | mediation |
| | C) | instrumental training |
| | D) | knowledge adaptation |
| | E) | none of the above |
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10 | |
Which of the following was not identified by McNeal as a stage children go through in learning to shop at supermarkets? |
| | A) | making requests. |
| | B) | earning money. |
| | C) | observing. |
| | D) | making selections. |
| | E) | all of the above were identified as stages. |
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11 | |
The organization is the basic consumption unit for most consumer goods. |
| | A) | True |
| | B) | False |
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12 | |
A blended family consists of a couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents. |
| | A) | True |
| | B) | False |
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13 | |
Marketers rarely target unmarried couples because their purchasing power is minimal. |
| | A) | True |
| | B) | False |
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14 | |
Older singles who are single by circumstances (i.e., death of a spouse) tend to engage in coping behaviors such as spending more time watching television. |
| | A) | True |
| | B) | False |
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15 | |
The teen Internet maven's primary role is as decision maker. |
| | A) | True |
| | B) | False |
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