Transnational Management Information Center: Feature Summary


		Transnational Manageme... Table of Contents About the Authors Book Preface Feature Summary New Features Supplements PageOut iGlobe



	Student Edition
	Instructor Edition

Transnational Management: Text and Cases, 5/e

Christopher A. Bartlett, Harvard University
Paul W. Beamish, The University of Western Ontario

Feature Summary

Uses an administrative point of view, focusing on the company and management level perspective. It helps make sense

of concepts through the eyes of the executive who is in the “thick of it”—whether that is the CEO, the global account manager, the country subsidiary manager, or the frontline business manager.
Written by leading scholars on global strategy and organization.
The book is organized into three main parts. Part 1 covers the strategic imperatives; Part 2 covers the organizational challenges faced by multinational companies, and Part 3 covers the managerial implications for multinational companies.

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