<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0073102555/324680/globe.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>CHAPTER 12

Opening Case
Wal-Mart's Global Expansion

Introduction

Strategy and the Firm
     Value Creation
     Strategic Positioning
     Operations: The Firm as a Value Chain

Global Expansion, Profitability, and Profit Growth
     Expanding the Market: Leveraging Products and
     Competencies
     Location Economies
     Experience Effects
     Leveraging Subsidiary Skills
     Summary

Cost Pressures and Pressures for Local Responsiveness
     Pressures for Cost Reductions
     Pressures for Local Responsiveness

Management Focus
MTV Goes Global, with a Local Accent

Choosing a Strategy
     Global Standardization Strategy
     Localization Strategy

Management Focus
The Changing Strategy of General Motors
     Transnational Strategy
     International Strategy
     The Evolution of Strategy

Chapter Summary

Critical Thinking and Discussion Questions

Research Task

Closing Case
The Evolution of Strategy at Procter & Gamble