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globalEDGE Exercises—Research Task
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Use the globalEDGE™ site (www.globaledge.msu.edu) to complete the following exercises:

  1. Several classifications and rankings of multinational corporations are prepared by a variety of sources. Find one such ranking system and identify the criteria that are used in ranking the top global companies. Although some of these rankings require subscriptions, find a freely available ranking and extract the list of the highest ranked 25 companies paying particular attention to the home countries of the companies.
  2. The top management of your company, a manufacturer and marketer of laptop computers, has decided to pursue international expansion opportunities in Eastern Europe . In order to achieve some economies of scale, your management is aiming toward a strategy of minimum local adaptation. Focusing on an Eastern European country of your choice, prepare an executive summary that features those aspects of the product where standardization will simply not work, and adaptation to local conditions will be essential.
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