 (1.0K) | Use the globalEDGE™ site (www.globaledge.msu.edu) to complete the following exercises:
- The Entrepreneur magazine annually publishes a list of this ranking of America's top 200 franchisors seeking international franchisees. Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these companies in detail and provide a description of its business model, its international expansion pattern, what qualifications it looks for in its franchisees, and what type of support and training it provides.
- The U.S. Commercial Service prepares reports titled the Country Commercial Guide for each country of interest to U.S. investors. Utilize the Country Commercial Guide for Brazil to gather information on this country. Considering that your company is producing laptop computers and is considering entering this country, select the most appropriate entry method, supporting your decision with the information collected from the Commercial Guide.
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