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Chapter Outline
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Opening Case
FCX Systems

Introduction

The Promise and Pitfalls of Exporting

Improving Export Performance
     An International Comparison
     Information Sources

Management Focus
Exporting with a Little Government Help
     Utilizing Export Management Companies
     Export Strategy

Management Focus
Export Strategy at 3M

Management Focus
Red Spot Paint & Varnish

Export and Import Financing
     Lack of Trust
     Letter of Credit
     Draft
     Bill of Lading
     A Typical International Trade Transaction

Export Assistance
     Export–Import Bank
     Export Credit Insurance

Countertrade
     The Incidence of Countertrade
     Types of Countertrade
     The Pros and Cons of Countertrade

Chapter Summary

Critical Thinking and Discussion Questions

Research Task

Closing Case
Megahertz Communications

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