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| 1.
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An exclusive distribution channel is one that is difficult for outsiders to access. |
| | A) | True |
| | B) | False |
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| 2.
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Source effects and country of origin effects always have a negative impact on the firm. |
| | A) | True |
| | B) | False |
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| 3.
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In a country with limited media availability, a push strategy makes the most sense. |
| | A) | True |
| | B) | False |
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| 4.
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Countries with low income levels tend to have low price elasticity. |
| | A) | True |
| | B) | False |
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| 5.
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A firm that has close integration between R&D and marketing is more likely to have product development projects that reflect the needs of customers than a firm in which the two functions work independently of each other. |
| | A) | True |
| | B) | False |
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| 6.
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A ______ is one in which there are many retailers, no one of which with a major share of the market. |
| | A) | a crowded retail system |
| | B) | a concentrated retail system |
| | C) | a fragmented retail system |
| | D) | a dispersed retail system |
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| 7.
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The increase in car ownership, the number of households with refrigerators, and the number of two income households have all contributed to the rise of the ______ in developed countries. |
| | A) | fragmented retail system |
| | B) | market segmentation |
| | C) | dispersed retail system |
| | D) | concentrated retail system |
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| 8.
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The most important determinant of channel length is |
| | A) | the number of firms in the industry |
| | B) | the number of suppliers that are not committed to a single firm |
| | C) | the degree to which the retail system is fragmented |
| | D) | the geographic distance between the seller and the buyer |
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| 9.
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Countries with fragmented retail systems tend to have _____ channels of distribution. |
| | A) | short |
| | B) | medium |
| | C) | long |
| | D) | single |
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| 10.
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The U.S. has a ______ channel system. |
| | A) | direct |
| | B) | indirect |
| | C) | long |
| | D) | short |
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| 11.
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In general, the _______ the channel, the _____ the price. |
| | A) | longer, lower |
| | B) | longer, smaller the impact on |
| | C) | shorter, lower |
| | D) | shorter, higher |
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| 12.
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The extent to which the place of manufacturing influences product evaluations is known as |
| | A) | source effects |
| | B) | country of origin effects |
| | C) | noise effects |
| | D) | location effects |
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| 13.
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Noise levels tend to be ______ in ________ countries as compared to ______ countries. |
| | A) | higher, developed, developing |
| | B) | higher, developing, developed |
| | C) | lower, developed, developing |
| | D) | similar, developed, developing |
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| 14.
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________ reduces the probability of effective communications. |
| | A) | source effects |
| | B) | country of origin effects |
| | C) | location effects |
| | D) | noise effects |
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| 15.
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The number of other messages competing for the attention of a potential consumer is known as |
| | A) | country of origin effects |
| | B) | location effects |
| | C) | noise effects |
| | D) | source effects |
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| 16.
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When few print or electronic media are available, firms should use |
| | A) | a direct channel |
| | B) | an indirect channel |
| | C) | a push strategy |
| | D) | a pull strategy |
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| 17.
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When a company is marketing consumer goods, _______ makes sense. |
| | A) | a pull strategy |
| | B) | a push strategy |
| | C) | a direct channel |
| | D) | an indirect channel |
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| 18.
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Which of the following is an argument against globally standardized advertising? |
| | A) | many brand names are global |
| | B) | it lowers the costs of value creation |
| | C) | cultural diversity |
| | D) | creative talent is scarce |
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| 19.
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If a customer pays $3.00 for a Big Mac in New York and the equivalent of $3.25 for a Big Mac in Tokyo, |
| | A) | McDonald's is using strategic pricing |
| | B) | there is inflation in Japan |
| | C) | price discrimination exists |
| | D) | competition in the U.S. is higher |
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| 20.
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When there are many competitors |
| | A) | there will be a high elasticity of demand |
| | B) | there will be a low elasticity of demand |
| | C) | consumers' bargaining power falls |
| | D) | prices rise |
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| 21.
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When a company uses price as a competitive weapon to drive weaker competitors out of a national market, ______ is being used. |
| | A) | multipoint pricing |
| | B) | experience curve pricing |
| | C) | price discrimination |
| | D) | predatory pricing |
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| 22.
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When a firm sells a product for a price that is less than the cost of producing it, ______ occurs. |
| | A) | price discrimination |
| | B) | predatory pricing |
| | C) | dumping |
| | D) | production pricing |
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| 23.
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The rate of product development tends to be greater in countries where all of the following conditions exists except |
| | A) | more money is spent on basic and applied research and development |
| | B) | underlying demand is weak |
| | C) | consumers are affluent |
| | D) | competition is intense |
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| 24.
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A firm that has a tightly integrated cross-functional team between R&D, production, and marketing can increase the chances of successful new product development by ensuring that all of the following except ____ take place. |
| | A) | product development projects are driven by customer needs |
| | B) | new products are designed for ease of manufacturing |
| | C) | development costs are kept in check |
| | D) | time to market is maximized |
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| 25.
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Research suggests that about _____ percent of major R&D projects result in commercially viable products. |
| | A) | 10-20 |
| | B) | 20-40 |
| | C) | 40-50 |
| | D) | 60-65 |
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