Save 50% by purchasing an eBook!

Welcome to the text website for Nickels/McHugh/McHugh Understanding Business, Eighth Edition. Here’s some brief information to help you navigate this site:

The Student Edition provides a wealth of free study resources for you. Here you can access chapter quizzes, additional videos, links to small business, technology, global business, and career resources, student PowerPoints, the Investments Trader (stock market game), and foreign language glossaries in Chinese, Spanish, and Russian.

You can also purchase access to Premium Content like pre- and post-tests and the study guide online as well as quizzes, narrated PowerPoint slides, and videos that can be downloaded to your iPod. Click on any chapter from the menu, then on any Premium Content within that chapter and you’ll be prompted to purchase (via eCommerce) access. A one-time purchase will give you access to all Premium Content within every chapter.

If your instructor is using a McGraw-Hill Enhanced Cartridge product, you can purchase access to your instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.