[Objective 1] Identify strategies for effective consumer buying. Various economic, social, and personal factors influence daily buying decisions. Overspending and poor money management are frequent causes of overuse of credit and other financial difficulties. Timing purchases, comparing stores and brands, using label information, computing unit prices, and evaluating warranties are common strategies for effective purchasing. [Objective 2] Implement a process for making consumer purchases. A research-based approach to consumer buying involves (1) preshopping activities, such as problem identification and information gathering; (2) evaluating alternatives; (3) determining the purchase price; and (4) postpurchase activities, such as proper operation and maintenance. [Objective 3] Identify steps to take to resolve consumer problems. Most consumer problems can be resolved by following these steps: (1) Return to the place of purchase; (2) contact the company's main office; (3) obtain assistance from a consumer agency; and (4) take legal action. [Objective 4] Evaluate the legal alternatives available to consumers. Small claims court, class-action suits, the services of a lawyer, legal aid societies, and prepaid legal services are legal means for handling consumer problems that cannot be resolved through communication with the business involved or through the help of a consumer protection agency. |