Hammer, M., and Stanton, S. “Deep Change: How Operational Innovation Can Transform Your Company,” Harvard Business Review, April 1, 2004, Vol. 82, No. 4.

Hayes, R. H., Pisano, G. P., Upton, D. M., and Wheelwright, S. C. Operations, Strategy, and Technology: Pursuing the Competitive Edge. Hoboken, N.J.: John Wiley & Sons, 2004.

Ready, D. A. “Leading at the Enterprise Level,” Sloan Management Review, Spring 2004, Vol. 45, No. 33.

Sawhney, M., Balasubramanian, S., and Krishnan, V. “Creating Growth with Services,” Sloan Management Review, Winter 2004, Vol. 45, No. 2.