 <![CDATA[<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0073125741/324860/sch25741_p0602.gif','popWin', 'width=188,height=273,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (9.0K)</a>]]>Information About This Excerpt and the Authors The international impact of McDonalds, the fast-food powerhouse that serves as a model for quick and efficient businesses of all kinds, has affected more than just corporate America. In his book, The McDonaldization of Society, sociologist George Ritzer examines the ripple effect of McDonaldization on contemporary culture. Title: The McDonaldization of Society: New Century Edition
Author: George Ritzer
Publisher: Pine Forge Press
Copyright: 2000
ISBN: 0761986286 George Ritzer is a professor of sociology at the University of Maryland at College Park. He has authored several books on social theory, and has served as the chair of the American Sociological Association's sections on Theoretical Organizations and Occupations. Links to Related Topics McSpotlight
A rabidly anti-McDonald's website that examines the company's image, and the international impact of its advertising campaigns. McLibel: Two Worlds Collide
This website includes a link to the film "McLibel," the 1999 documentary chronicling the legal battle between the McDonald's Corporation and two London activists; the website also provides extensive information about the film. McDonald's
The company's corporate website is a good place to start when investigating the many complaints and critiques voiced throughout the McSpotlight website. | 