Edward J Blocher,
University of North Carolina-Chapel Hill David E Stout,
Youngstown State University Gary Cokins,
SAS/Worldwide Strategy Kung H Chen,
University of Nebraska
ISBN: 0073128155 Copyright year: 2008
Sample Chapter
Please note before viewing Chapter 5: This PDF is set up for production, so the actual text colors are represented in pink and black. It's still very readable and we've placed it here so you can get a feel for the strategic focus of the Blocher/Stout/Cokins/Chen text.
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