 | Chapter Objectives
(See related pages)
After studying this chapter, you should be able to . . .
Explain how to implement a competitive strategy by using Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis
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| | | Explain how to implement a competitive strategy by focusing on the execution of goals
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| | | Explain how to implement a competitive strategy using value-chain analysis
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| | | Explain how to implement a competitive strategy using the balanced scorecard
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| | | Explain how to expand the balanced scorecard by integrating sustainability
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