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| 1 |  |  Identify four factors that may influence your choice of specific variables to observe and manipulate. Briefly describe each. |
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| 2 |  |  How could you demonstrate that a measure is reliable and that it is accurate? |
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| 3 |  |  Describe and discuss the various ways that you can establish the validity of a measure. Which, if any, is (are) stronger or weaker than the others? |
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| 4 |  |  List the pros and cons of using an established measure versus a new one. |
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| 5 |  |  Compare and contrast the four major scales of measurement. What are the characteristics of each, the advantages and disadvantages of each, and how does your decision about which scale you use affects your research? |
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| 6 |  |  If you encounter a range effect with a particular measure, what could you do to correct the problem? |
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| 7 |  |  If you were to conduct a study using a specialized population (e.g., children, infants, or low IQ adults) how could you tailor your measures to the needs of the population? In your answer give some examples. |
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| 8 |  |  List three broad categories of dependent measure and provide specific types under each. |
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| 9 |  |  Discuss the features of self-report measures. In your answer, discuss the potential problems you face when using self-report measures. |
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| 10 |  |  What are demand characteristics and how can they affect the outcome of your research? |
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| 11 |  |  Describe and discuss the three role attitude cues covered in your text. Give examples of how each role attitude cue can affect your results. |
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| 12 |  |  Discuss the problem that experimenter bias poses for your research. What are the sources of this bias and what steps can you take to reduce these effects? |
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| 13 |  |  Do you have to worry about reactivity when you conduct research with animal subjects (why or why not)? |
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| 14 |  |  What are pilot studies and manipulation checks, and why is it important to include them in your research? |
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