Introducing Communication Theory: Analysis and Application, 3/e
Richard L. West,
University of Southern Maine-Portland Lynn H. Turner,
Marquette University
ISBN: 0073135615 Copyright year: 2007
This text introduces the field of communication to students who may have
little or no background in communication theory. The three overriding
goals of the book are to help students understand the pervasiveness of
theory in their lives, to demystify the theoretical process, and to help
students become more systematic and critical in their thinking about
theory. Chapter by chapter approach allows students to understand one
theory at a time, staying focused on one theory before learning another
theory.
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