This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.
This Online Learning Center is designed to help you succeed in your course. Chapter-specific content such as Quizzes, Flashcards, Crossword Puzzles, Chapter Objectives, Chapter Summaries, and Internet Exercises can be accessed by choosing from the chapter drop-down menu on the left. Course-wide content such as a Glossary, Theory Matching Activities, and Theory Summaries can be accessed by choosing from the list on the left. To view all the contents of this Web site, visit its Site Map.
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