(See related pages)
After reading this chapter, you should be able to answer the following questions:
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| 1. What is credibility? What two factors exert the most influence on an audience's perception of a speaker's credibility? |
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| 2. What are the differences among initial credibility, derived credibility, and terminal credibility? |
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| 3. What are three ways you can enhance your credibility during your speeches? |
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| 4. What is evidence? Why do persuasive speakers need to use evidence? |
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| 5. What are four tips for using evidence effectively in a persuasive speech? |
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| 6. What is reasoning from specific instances? What guidelines should you follow when using this method of reasoning? |
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| 7. What is reasoning from principle? How is it different from reasoning from specific instances? |
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| 8. What is causal reasoning? What two errors must you be sure to avoid when using causal reasoning? |
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| 9. What is analogical reasoning? How do you judge the validity of an analogy? |
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| 10. What are the eight logical fallacies discussed in this chapter? |
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| 11. What is the role of emotional appeal in persuasive speaking? Identify three methods you can use to generate emotional appeal in your speeches. |