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Practice Test
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1
Formal announcements and formal invitations ____.
A)may be printed on card stock
B)usually have each line centered
C)use formal language
D)all of the above
2
Beginning with a goodwill idea is important in ____.
A)good news and bad news letters
B)establishing a barrier between you and the reader
C)neutral letters
D)none of the above
3
Which of the following best describes this sentence from a goodwill message? This is to inform you that your check was received and greatly appreciated by our company.
A)sincere and enthusiastic
B)selfish attitude
C)wordy and stuffy
D)obviously sales-oriented
4
A letter to reactivate business is sent to ____.
A)customers who are behind on their payments
B)customers whose accounts have been inactive for a long time
C)customers who have good credit ratings only
D)customers who have filed a complaint against the company
5
When sending a get-well message to a seriously ill person, you should send ____.
A)a humorous get well card
B)an optimistic message
C)a suggestion that he or she is having a vacation
D)a message about all your problems
6
The tone of the letter is set ____.
A)at the beginning of a letter
B)in the second paragraph of a letter
C)in the middle of a letter
D)none of the above
7
Make your letter more believable by ____.
A)telling the reader vaguely about your product or service
B)bragging about your product or service
C)telling the reader specifically what your product or service can do for him or her
D)none of the above
8
The advantage of a written thank-you message is that ____.
A)a thank-you message is unique and therefore appreciated
B)it is a tangible reminder of goodwill thoughts
C)it is a thoughtful gesture
D)all of the above
9
The built-in purpose of each letter should be to ____.
A)promote goodwill and make a profit
B)maintain that the company's position is mostly fair
C)resell the product and the business ahead of the competition
D)none of the above
10
Which of these is not a description of a goodwill letter?
A)sincere
B)friendly
C)stilted
D)natural





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