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Multiple Choice Quiz
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1
The following factors have contributed to the influence of graphic design except
A)the Industrial Revolution.
B)the rise of Nazism in thirties Germany.
C)the invention of the printing press.
D)the 20th-century revolution in travel and communication.
E)the growth of international commerce.
2
A ______ is a designer's blueprint for a work such as a book or magazine.
A)layout
B)logo
C)symbol
D)lithograph
E)None of the answers are correct.
3
In the 15th century, the single-sheet ancestors of today's brochures and newspapers were called
A)lithographs.
B)brands.
C)broadsides.
D)composites.
E)layouts.
4
Among the most pervasive symbols of our time are
A)coats-of-arms.
B)the printing press.
C)paintings.
D)lithographs.
E)logos and trademarks.
5
After the 1917 Russian Revolution, _______ created radically new graphics for the masses.
A)Surrealists
B)Expressionists
C)Henri de Toulouse-Lautrec
D)Constructivists
E)All of the answers are correct.
6
The U.S. Department of Transportation commissioned the American Institute of Graphic Arts to
A)develop their logo.
B)develop their web page.
C)develop a set of symbols that could communicate across language barriers.
D)develop their trademark.
E)All of the answers are correct.
7
Typography refers to
A)the arrangement and appearance of printed letters.
B)broad generalizations.
C)trademarks and symbols.
D)the message conveyed by a successful design.
E)cultural biases.
8
Among the most famous of all 19th-century posters are those created by
A)Norman Rockwell.
B)Vladimir and Georgii Stenberg.
C)Paul Rand.
D)Henri de Toulouse-Lautrec.
E)Albrecht Dürer.
9
Which of the following first allowed designers the means to communicate to a broad public?
A)the telegraph
B)illuminated manuscripts
C)the telephone
D)the printing press
E)the radio
10
To "set type" means to
A)create and place it into position.
B)arrive at a final decision upon an advertising concept.
C)thinking within certain stereotypes.
D)package and deliver it to the client
E)use a concept too often for it to be effective.





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