Upon successful completion of this chapter you should be able to:

1. Describe the relativistic question and apply it to the Newfoundland sealing controversy, or to an ethnography you are reading.
2. Explain why ethnocentrism is both normal and unacceptable.
3. Describe the stages of culture shock and explain how to minimize or recover from it.
4. Distinguish culture shock from reverse culture shock.
5. Discuss advantages and disadvantages of “going native” for ethnography.
6. Describe the three levels of cultural relativism, and select the level that you would adopt if you were doing fieldwork in northern Newfoundland, or in the community of an ethnography that you are reading.
7. Describe five ways of approaching another culture relativistically.
8. Explain some of the advantages and pitfalls of adopting universal ethical standards in anthropology.
9. Explain what applied, or public, anthropologists do.