Microeconomics, 7/e
Overview:
Written in an informal colloquial style, this student-friendly Principles of Microeconomics textbook does not sacrifice intellectual depth in its quest for accessibility. The author’s primary concern is to instill “economic sensibility” in the student. Colander emphasizes the intellectual and historical context to which the economic models are applied. The seventh edition has been significantly revised to make it simpler, shorter, more organized and more applicable to the real world.
- Chapter dedicated to game theory and strategic thinking : Given the increasing importance of game theory in economic analysis, an introductory discussion on the topic has been moved to its own chapter (Chapter 14: Game Theory, Strategic Thinking, and Behavioral Economics). The game theory presentation is at a principles-appropriate level, giving students a flavor of the game theory approach and faculty an opening to go beyond what’s presented in the book.
- Fully updated : To keep the text as relevant as possible, the facts, figures, and end-of-chapter questions have all been updated with the latest data and examples. Additionally, discussions have been revised to match current interests in the profession, keeping up with the evolution of the economy and economics.
- iPod Content : iPod content is now available for students through the Enhanced Cartridge or as Premium Content on the Colander OLC. (See description under Online Supplements).
Premium Content
You can also purchase access to Premium Content features such as narrated PowerPoint slides, and content that can be downloaded to your iPod. Click on any chapter from the menu, then on any Premium Content within that chapter and you’ll be prompted to purchase (via eCommerce) access for $10. A one-time purchase will give you access to all Premium Content within every chapter.
McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.
Overview:
Written in an informal colloquial style, this student-friendly Principles of Microeconomics textbook does not sacrifice intellectual depth in its quest for accessibility. The author’s primary concern is to instill “economic sensibility” in the student. Colander emphasizes the intellectual and historical context to which the economic models are applied. The seventh edition has been significantly revised to make it simpler, shorter, more organized and more applicable to the real world.
- Chapter dedicated to game theory and strategic thinking : Given the increasing importance of game theory in economic analysis, an introductory discussion on the topic has been moved to its own chapter (Chapter 14: Game Theory, Strategic Thinking, and Behavioral Economics). The game theory presentation is at a principles-appropriate level, giving students a flavor of the game theory approach and faculty an opening to go beyond what’s presented in the book.
- Fully updated : To keep the text as relevant as possible, the facts, figures, and end-of-chapter questions have all been updated with the latest data and examples. Additionally, discussions have been revised to match current interests in the profession, keeping up with the evolution of the economy and economics.
- iPod Content : iPod content is now available for students through the Enhanced Cartridge or as Premium Content on the Colander OLC. (See description under Online Supplements).
Premium Content
Students can also purchase Premium Content access to features such as narrated PowerPoint slides and content that can be downloaded to an iPod. Clicking on the First Time Users link to the left will prompt the student to purchase (via eCommerce) access for $10. A one-time purchase will give the student access to all Premium Content within every chapter.
McGraw-Hill Enhanced Cartridge
If the instructor is using a McGraw-Hill Enhanced Cartridge product, students can purchase access to their instructor’s WebCT or Blackboard course by clicking on MH Enhanced Cartridge at the left. This content is the same as Premium Content, but is only meant for those accessing a McGraw-Hill Enhanced Cartridge WebCT/Bb course.