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Multiple Choice Quiz
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1
The central route is to __________ as the peripheral route is to ___________.
A)analytical; thoughtful
B)similarity; attractiveness
C)heuristics; incidental cues
D)high effort; low effort
2
Credible communicators are both ______________ and _______________.
A)expert; attractive
B)intelligent; mature
C)attractive; intelligent
D)expert; trustworthy
3
In research on effective persuasion, psychologists study all of the following EXCEPT
A)the characteristics of the communicator.
B)the content of the message.
C)the setting of the communication.
D)the characteristics of the audience.
4
Which of the following most clearly demonstrates the "sleeper effect"?
A)Unsuspecting people often fail to distinguish education from propaganda.
B)A foreign language can be acquired by listening to recordings while one sleeps.
C)The impact of a low-credibility communicator may increase over time.
D)People who are drowsy rarely counterargue.
5
What is the effect of a fear-arousing communication?
A)Fear renders a communication ineffective.
B)Generally, the more frightened people are, the more they respond.
C)Evoking a low level of fear is effective, but producing a high level of fear is not.
D)Fear appeals are effective with women, but boomerang with men.
6
People may be more likely to be influenced by peripheral cues such as the appeal of the communicator when they are
A)not very interested in the issue.
B)highly involved in the issue.
C)analytically inclined.
D)in genuine conflict over the merits of the arguments.
7
"Life-cycle" and "generational" explanations both attempt to explain
A)why the content of messages changes over time.
B)why people have different attitudes depending on their age.
C)why communicators of different ages have different levels of credibility.
D)how an emotional appeal builds to a climax in terms of its impact.
8
People who are highly involved in an issue will likely be most strongly influenced by the
A)attractiveness of the source.
B)expertise of the source.
C)strength of the arguments.
D)sheer number of arguments.
9
You have been asked to design an advertising campaign urging people to stop drinking alcohol. To be most effective your message should arouse
A)no fear.
B)a moderate level of fear.
C)a low level of fear.
D)a high level of fear.
10
Experiments in persuasion have explored ways to stimulate people's thinking by
A)using rhetorical questions.
B)presenting multiple speakers.
C)using relaxed rather than standing postures.
D)doing all of these.
11
Ralph begins eating a new breakfast cereal simply because its box carries a picture of his favorite baseball player. Psychologists would say that Ralph was persuaded through the _______________ route.
A)peripheral
B)analytical
C)central
D)inconsequential
12
A television commercial for a new car carefully analyzes the car's features and price, relative to other available models. The advertiser is attempting to follow the _______________ route to persuasion.
A)peripheral
B)central
C)direct
D)indirect
13
According to your textbook, the communicator's similarity to us constitutes one aspect of his or her
A)credibility.
B)control.
C)stability.
D)attractiveness.
14
As a means of preventing counterargument, distraction is especially effective when
A)the message is simple.
B)the audience is forewarned.
C)there is no pressure toward early commitment.
D)the audience consists of adolescents.





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