| collectivism | Giving priority to the goals of one's groups (often one's extended family or work group) and defining one's identity accordingly.
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| dual attitudes | Differing implicit (automatic) and explicit (consciously controlled) attitudes toward the same object. Verbalized explicit attitudes may change with education and persuasion; implicit attitudes change slowly, with practice that forms new habits.
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| Individualism | The concept of giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group identifications.
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| self-concept | A person's answers to the question, "Who am I?"
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| self-reference effect | The tendency to process efficiently and remember well information related to oneself.
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| self-schema | Beliefs about self that organize and guide the processing of self-relevant information.
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| social psychology | The scientific study of how people think about, influence, and relate to one another.
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