| availability heuristic | A cognitive rule that judges the likelihood of things in terms of their availability in memory. If instances of something come readily to mind, we presume it to be commonplace.
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| behavioral confirmation | A type of self-fulfilling prophecy whereby people's social expectations lead them to behave in ways that cause others to confirm their expectations.
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| illusion of control | Perception of uncontrollable events as subject to one's control or as more controllable than they are.
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| illusory correlation | Perception of a relationship where none exists, or perception of a stronger relationship than actually exists.
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| regression toward the average | The statistical tendency for extreme scores or extreme behavior to return toward one's average.
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| self-fulfilling prophecy | A belief that leads to its own fulfillment.
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