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OLC Appl Stats in Bus Eco
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MH Connect Business St...


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Student Edition
Instructor Edition
Applied Statistics in Business and Economics, 3/e

David P. Doane, Oakland University
Lori E. Seward, University of Colorado

ISBN: 0073373699
Copyright year: 2011

Feature Summary



New Features:

  • NEW! McGraw-Hill's Connect uses exercises pulled directly from the textbook to create static and algorithmic questions that can be used for practice, homework, quizzes, and tests.
  • Revised learning objectives mapped to topics within chapter sections.
  • Step-by-step instructions on using Excel 2007 for descriptive statistics, histograms, scatter plots, line charts, fitting trends, and editing charts.
  • More “practice” exercises and more worked examples in the textbook.
  • Sixteen large, real data sets that can be downloaded for class projects.
  • Many updated exercises and new skill-focused “business context” exercises.
  • Appendix on writing technical business reports and presenting them orally.
  • Expanded treatment of business ethics and critical thinking skills.
  • Closer compatibility between textbook exercises and Connect online grading.
  • Rewritten instructor's manual with step-by-step solutions.
  • New Mini Cases featuring Vail Resorts, Inc., a mountain resort company.
  • Consistent notation for random variables and event probabilities.
  • Improved flow of normal distribution concepts and matching exercises.
  • Restructured material on sampling distributions, estimation, and hypothesis testing.
  • Intuitive explanations and illustrations of p -values and steps in hypothesis testing.
  • New format for hypotheses in tests of two means or two proportions.
  • Moved two-sample confidence intervals to chapter on two-sample hypothesis tests.
  • More coverage of covariance and its role in financial analysis.
  • More emphasis on interpretation of regression results.
  • End of each chapter guides to downloads from the Online Learning Center simulations, demonstrations, tips, and ScreenCam video tutorials for Excel, MegaStat, and Minitab.

Retained Features:

  • Improved, nontechnical introductions to chapter topics.
  • Updates and improvements throughout, including examples, exercises, and large data sets.
  • Expanded and updated mini cases that will motivate and interest students.
  • New exercises and examples using real data from Noodles & Company, a rapidly growing casual dining chain.
  • Videos covering Noodles & company and how they do forecasting, make location decisions, and conduct marketing research.
  • New Exam review question sections follow selected chapters and provide a tool for student exam prep.
  • Compatibility with Microsoft Excel 2007, as well as excel 2003.
  • Inference chapters 9 and 10 have been reorganized to allow more course focus on means as opposed to proportions.
  • Series of mini-cases illustrate complete projects using applied statistics.
  • Strong focus on interpretation and applied business decisions; using Excel and/or MegaStat in a practical manner to handle the computations.
  • Exercises, examples, and the narrative are fully integrated with Excel.
  • Superior technology support offered with the inclusion of MegaStat for Excel, Visual Statistics and Learning Statistics resources.
  • Thorough treatment of graphical presentations and business writing.
  • Quality graphic and computation-driven lessons on regression and modeling followed by thorough analysis of time series and forecasting.
  • Consistent 5-step approach to hypothesis testing with special consideration of inference mechanics, proportions, and power curves.
  • Authors Lori Seward and David Doane are experienced teachers and the text is focused on student learning.
  • Healthcare examples and data sets provide a sub-theme that connects the use of statistics to one of the fastest growing sectors of the economy.
  • Real data and examples are used to support and develop problem solving skills.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.